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Day Two Agenda

8:30am

KEYNOTE: It’s All About Culture and Behavior The global market place as well as the domestic workforce demands an understanding of cultural mind sets. Knowing what motivates a workforce is as important as the process to maximize a workforce’s productivity. The workforce continues to expand abroad and becomes increasingly multicultural in North America, it is essential to understand the attributes that build success. Learn the keys to successfully implementing and motivating your workforce through understanding culture and directing it towards organizational objectives.

Roy Barnes President Blue Space Consulting

9:15am

Aligning HR with Corporate Strategy In today’s organization the role of human resources to help manage talent and drive improvement is essential to business performance. But getting alignment of HR processes to deploy corporate strategy and objectives is not always as simple as you would like. Establishing the role of performance management for optimizing the deployment of strategy can be integrated into existing processes through the use of effective applications. This session will examine the following: Examining the role of performance management for HR Determining best methods for integrating strategy into HR processes How to assess existing processes and systems for determining improvement

Kathy Brooks Vice President of Human Resources and Organizational Development Green Mountain Coffee Roasters, Inc.

10:15am

Making the Reporting Process Useful: Collecting and Evaluating Performance Information: Now What? The alignment of reporting and the management of the information systems that gather data are essential for informed decision-making and organizational development. So once performance reports are gathered, what do you do with them? In this session, learn how to: Use reports to implement change within your organization’s corporate performance management framework Leverage customer data to assess customer experience and make improvements Understand the relationship between

Frank Merchiers Director, Global Business Intelligence & Information Delivery InterContinental Hotels Group

11:15pm

Aligning Performance Reports to Organizational Decision Making Process Performance reports are crucial to optimizing business intelligence strategy and organizational decision-making. In this session, a case study will be presented that will help you to learn about using market channel and product financial analysis to identify profit potential. Find your company’s “sweet spot” by aligning business objectives with market potential. In this session: Learn how to effectively align performance with organizational strategy in an uncertain economy. Identify common business measurement concepts and performance indicators Recognize meaningful patterns, trends and exceptions in business data

Mark D. Goodwin Executive Vice President, Chief Operating Officer Pioneer Investment Management USA Inc.

1:15pm

Becoming a Strategy Focused Organization: Making Metrics Matter One of the major challenges facing online marketers in this difficult economy is the struggle to justify marketing expense to senior management. This growing need to justify costs has marketers on the lookout for easy and cost-effective solutions that provide measurable results and demonstrate the direct relationship between their activities and revenue generated. Marketers that have made their domain strategy central to their campaigns are seeing an increase in their ROI, and are able to illustrate quantifiable marketing results that can be used to justify budgets to senior management and ultimately impact the strategic decision making for future campaigns. In this session, Jeremiah Johnston will be providing best practices for investing in a comprehensive domain name strategy that will help marketers significantly improve their campaign metrics and provide the necessary ROI that’s so critical in successful strategic decision-making. Key takeaways of the session include: Best practices and strategies for maximizing your web presence and improving leads through an effective domain strategy How organizations can leverage a domain name strategy to improve marketing metrics and ROI Strategies for acquiring generic and descriptive domains and redirecting traffic The impact and brandability of generic domains on search results Case studies of all of this in action

Jeremiah Johnston Chief Operating Officer, Sedo

2:15pm

Using Information to Bridge the Gap Between Operational and Financial Performance The gap between finance and operations has been notoriously difficult to bridge, yet the current economic climate has made closing this gap even more critical. During this session you will learn how to use information to solve this problem and link together the operational and financial people process and technology that will affect the overall performance of your organization. Management’s role is changing, requiring a more holistic view of performance, are you and your organization ready? Create an information model that bridges the gap between finance, operations and technology Take information beyond the financial close and BP&F processes Get the business to see financial information as more than just the budget they must work within Assess your organization’s readiness and ability to solve this problem

Monique R. Newsom Senior Delivery Standards Management Johnson Controls, Inc

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